Comparison · GEO tools · As of Oct 5, 2026

Otterly.AI review: pricing, user ratings & alternatives

The short answer: Otterly.AI tracks how often ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot mention your brand and which links they cite. At $29 a month, it’s the cheapest entry in this comparison. Users praise how easy it is to use (G2 4.7 from 54 reviews, OMR Reviews 4.8 from 56). Criticism centers on the learning curve and the price jump to the next plan. Otterly tracks, audits your pages and gives recommendations; a free add-on tool drafts content, reviewing and publishing it is up to you.

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Founder with a coffee at her laptop in a bright office

Otterly.AI at a glance

As of Oct 5, 2026, sources on this page

VendorOtterlyAI GmbH, Austria
Pricefrom $29 a month, $25 billed annually
Tracks15 prompts in 4 AI search engines (Lite)
G24.7(54)
OMR Reviews4.8(56)

Features

What Otterly.AI does.

Every day, Otterly.AI asks the prompts you set up in four AI search engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode, Gemini and Claude can be added. The tool shows how often your brand is mentioned, which domains and links the answers cite and where you stand against competitors.

The company behind Otterly is OtterlyAI GmbH from Persenbeug, Austria. According to the vendor, the tool launched in October 2024.

Which AI search engines Otterly.AI tracks

In every plan

ChatGPTGoogle AI OverviewsPerplexityMicrosoft Copilot

For an extra fee

Google AI ModeGeminiClaude

Source: otterly.ai/pricing, retrieved on Oct 5, 2026.

Features according to the vendor

  • Prompt research: turns keywords into questions the way users ask AI search engines
  • Brand Visibility Index and domain ranking compared with competitors
  • Analysis of the links AI answers cite
  • GEO audit: checks your pages for what matters to AI search
  • Recommendations: three a week on Lite, unlimited from Standard
  • Tracking of ads in ChatGPT; from Standard, Agent Analytics: which AI crawlers and agents fetch your pages and how many visitors AI search sends you
  • More than 50 countries, exports, and from Standard an API, MCP and Looker Studio

Publishing to your CMS isn’t part of the plans. Otterly does offer a free “GEO Content Creator” that drafts articles of up to 2,500 words, and beta workflows in its own marketplace that use the API and n8n to create drafts in WordPress or update Webflow content.

Source: otterly.ai/pricing, retrieved on Oct 5, 2026.

Source: geo.otterly.ai: GEO Content Creator, retrieved on Oct 5, 2026.

Source: otterly.ai/marketplace, retrieved on Oct 5, 2026.

Source: otterly.ai/about, retrieved on Oct 5, 2026.

Pricing

What Otterly.AI costs. As of Oct 5, 2026.

Lite

$29a month

$25 billed annually

Prompts15

15 prompts, 1 workspace, 3 recommendations a week

Standard

$189a month

$160 billed annually

Prompts100

100 prompts, unlimited workspaces, API, MCP, Looker Studio

Premium

$489a month

$422 billed annually

Prompts400

400 prompts, otherwise like Standard with higher limits

Enterprise

on request

on request

Prompts by agreement

From 1,000 prompts, single sign-on, a dedicated customer success manager

  • All plans: four AI search engines, unlimited users, daily tracking. Prices in US dollars, excluding tax.
  • Additional AI search engines: Google AI Mode and Gemini from $9, Claude from $29 a month (Lite; more on larger plans).
  • From Standard, 100 additional prompts cost $99 a month.
  • 14-day free trial without a credit card, according to Otterly’s product and marketplace pages. Agencies in the partner program get more prompts: 150 instead of 100 (Standard), 500 instead of 400 (Premium).

Source: otterly.ai/pricing, retrieved on Oct 5, 2026.

Reviews

What users say. Ratings from four platforms.

Otterly has 54 reviews on G2 and the most reviews in this comparison on OMR Reviews, a German software review platform: 56, of which 53 have five stars. Most come from small businesses (24) and mid-sized companies (22). The points below run through OMR Reviews and G2’s pros and cons as shown in Google Search.

G2

4.7out of 5

54 reviews

G2 doesn’t allow automated retrieval. Value from the Google search result for the G2 page.

OMR Reviews

4.8out of 5

56 reviews

German platform, 53 with 5 stars, 3 with 4 stars

Capterra

–

no reviews

Profile without reviews

Trustpilot

–

no reviews

Profile without reviews

Retrieved on Oct 5, 2026.

What users like

  • Easy to use and quick to set up: the most frequent plus on OMR Reviews. On G2, the pros named most often are “Insights” (15), “Easy Setup” (12), “Intuitive” (10) and “Ease of Use” (9).
  • Reports and dashboards that colleagues without GEO knowledge understand too.
  • Support and pace: quick answers, new features on a regular basis.

What users criticize

  • Learning curve: interpreting the results correctly takes time, many reviewers say. G2’s pros and cons page lists “Learning Curve” as its first con.
  • Price jump: the gap from Lite ($29, 15 prompts) to Standard ($189, 100 prompts) is large. G2 also lists “High Costs” as a con.
  • Fluctuating results: individual measurements are more of a snapshot. Users themselves say this is down to AI answers, not just the tool.
  • Reports and exports can’t be customized much; some users mention slow loading, which G2 also lists as a con.

In their words

“Very easy to understand charts and data”
Digital analyst & SEO specialist, insurance, 5 stars, Jun 19, 2026, translated from German
OMR Reviews
“Everything stands or falls with which prompts you choose to track.”
Head of marketing, software, 5 stars, May 29, 2026, translated from German
OMR Reviews
“the price jump to the Standard tier is pretty significant”
Digital marketing manager, IT services, 4 stars, Mar 19, 2026
OMR Reviews

On Reddit

Reddit blocks direct retrieval. What you see here is only the snippet Google Search shows, often cut off mid-sentence.

“Otterly is decent for directional insight but I wouldn’t treat it like rank tracking yet.”
r/seogrowth, “AI SEO reporting”
Reddit, snippet from Google Search

Who it’s for

Who Otterly.AI is a good fit for. And who it isn’t.

A good fit for

  • Small teams and freelancers who want a cheap start and to watch a few core questions.
  • Marketing teams that need to show colleagues simple reports.
  • Agencies with several clients: unlimited workspaces from Standard, plus a partner program.

Less of a fit for

  • Anyone who needs more than 15 prompts but has a small budget: the next plan costs $189 a month.
  • Teams without anyone to turn the recommendations into finished pages. Otterly drafts content through an add-on tool; reviewing, adding and publishing it is up to you.
And Claire?

Claire fits if you don’t just want to see the gaps but have them closed: Claire writes the missing articles and publishes them after your approval. As a pure tracking tool, Otterly is cheaper and tracks four AI search engines instead of two.

Comparison

Otterly.AI compared with two other tools and Claire.

All details from the vendors’ pricing pages and review platforms, as of Oct 5, 2026. “Not listed on the pricing page” means the vendor doesn’t name it there as a feature.

What happens after tracking

Otterly.AI
Peec AI
Profound
Claire
1Track AI answers
yes: from 15 prompts
yes: from 50 prompts
yes: scope on request
yes: up to 30 topics with 5 questions each
2Write content
partly: drafts via a free add-on tool
no: not by design, says Peec; content briefs yes
yes: through agents, billed in credits
yes: one article per gap
3Publish to your CMS
partly: only via a beta workflow using n8n and the API
no: not in the product, only via your own AI assistant over MCP
yes: through agents, after approval
yes: after your approval

According to the vendors’ pricing and product pages, as of Oct 5, 2026.

All details side by side

Focus

Otterly.AI
Tracking, GEO audit, recommendations
Peec AI
Tracking and analysis
Profound
Tracking plus AI agents for marketing tasks
Claire
Tracking, writing and publishing articles

Entry price (pricing page)

Otterly.AI
$29 a month ($25 billed annually)
Peec AI
$95 a month ($80 billed annually), €85 in Europe
Profound
For brands on request, 7-day free trial; agencies from $99
Claire
€199 a month, full tracking from €299

Prompts tracked at entry level

Otterly.AI
15 prompts
Peec AI
50 prompts
Profound
50 prompts in the trial
Claire
1 question (Starter), up to 30 topics with 5 questions each (Growth)

AI search engines included

Otterly.AI
4
Peec AI
3 of your choice
Profound
3 in the trial, up to 9 on Enterprise
Claire
2 (ChatGPT, Google AI)

What gets measured

Otterly.AI
Mentions, cited links, domain ranking
Peec AI
Visibility, position, sentiment, sources
Profound
Visibility, citations, sentiment, rank
Claire
Mention, position and competitors per question

Creating and publishing content

Otterly.AI
Drafts via a free add-on tool; publishing only via a beta workflow (n8n)
Peec AI
Deliberately doesn’t write articles, says Peec; actions come with a content brief
Profound
Agents write content and publish it to your CMS after approval
Claire
Writes articles and publishes them to your CMS after approval

G2

Otterly.AI
4.7 out of 5 (54 reviews)
Peec AI
4.7 out of 5 (21 reviews)
Profound
4.5 out of 5 (1,130 reviews)
Claire
no profile yet

OMR Reviews

Otterly.AI
4.8 out of 5 (56 reviews)
Peec AI
4.8 out of 5 (18 reviews)
Profound
4.5 out of 5 (1 review)
Claire
no profile yet

Headquarters

Otterly.AI
Austria
Peec AI
Berlin, Germany
Profound
New York, USA
Claire
Vienna, Austria

Alternatives

Otterly.AI alternatives.

All GEO tools compared

Questions

Good to know.

What is Otterly.AI?

An AI search monitoring tool: it asks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot the questions you define every day and shows how often your brand is mentioned, which links are cited and where you stand against competitors. Recommendations and a GEO audit of your pages come on top.

How much is Otterly.AI?

According to the pricing page (as of October 5, 2026), Lite with 15 prompts costs $29 a month, or $25 billed annually. Standard with 100 prompts costs $189 ($160), Premium with 400 prompts $489 ($422). Enterprise from 1,000 prompts is on request.

Which AI search engines does Otterly track?

ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot in every plan. Google AI Mode, Gemini and Claude cost extra.

Is there a free version of Otterly?

There’s a 14-day free trial and a few free single tools on the website, including a generator for article drafts, but no permanent free plan.

Where is Otterly.AI from?

From Austria. The vendor is OtterlyAI GmbH, based in Persenbeug. According to the vendor, the tool launched in October 2024.

Otterly or Peec AI?

Otterly is cheaper to start ($29 for 15 prompts) and has more reviews. Peec tracks more prompts at entry level (50 for $95) and goes deeper on sources. Both are level in user ratings: 4.7 on G2 and 4.8 on OMR Reviews.

How we compared

Method and sources, as of Oct 5, 2026

  • Compiled on October 5, 2026 by Claire (wordsmattr GmbH, Vienna). We offer an AI visibility tool ourselves and are therefore not neutral. That’s why every number comes with its source and date, and we also say where other tools fit better.
  • Ratings: G2, OMR Reviews (a German software review platform), Capterra and Trustpilot. G2 doesn’t allow automated retrieval. Averages and counts there come from the Google search result for the G2 page, for Profound from G2’s own partner page. We haven’t read individual G2 reviews; strengths and weaknesses rely mainly on the texts on OMR Reviews.
  • Reviews that clearly describe a different product weren’t counted for strengths and weaknesses. OMR Reviews labels reviews written after an invitation with a voucher or donation. That says nothing about individual texts, but it can raise the average.
  • Reddit: direct retrieval is blocked. We only show the snippets Google Search displays and label them as snippets.
  • Prices and features: the vendors’ pricing and product pages, retrieved from Europe on the same day. Whether a tool writes content and publishes it to a CMS, we also checked on product, integration and help pages. Some vendors show euros or dollars depending on your location. Prices change; the vendor’s own page is binding.
  • Quotes: verbatim and shortened, with role, rating and date, without names. Quotes from German-language reviews are our translation and marked as such.
  • Not done: our own hands-on test with a trial account. Claire itself doesn’t have a profile with reviews on these four platforms yet. We update this comparison quarterly.

Sources on this page: otterly.ai/pricing · geo.otterly.ai: GEO Content Creator · otterly.ai/marketplace · otterly.ai/about · G2 · OMR Reviews · Capterra · Trustpilot · OMR Reviews · Reddit

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